As Creative Lead for marketing 2D assets, I oversee the creation and execution of visuals that drive brand engagement and align with strategic goals. My responsibilities include:
- Working with major platforms such as Sony PlayStation, Microsoft Xbox, EGS, Steam, Nintendo, and Amazon on box art and promotional materials
- Populating store pages across all platforms for sales and promotions, ensuring visuals are optimized for conversion, working alongside platform teams.
- Art direction for all 2D assets, ensuring brand consistency and visual appeal across channels with Major IPs.
- YouTube thumbnails backed by data analysis to improve click-through rates (CTR) and watch time
- In-person events including venue branding, event shirts, swag, and merchandise branding to create a cohesive brand experience
Throughout this work, I’ve been fortunate to collaborate with some amazing artists, designers, and marketing professionals to bring these projects to life. I strive to ensure that every asset is not only visually compelling but also strategically crafted to meet marketing objectives and maximize impact.
Dustin Taro Maeno 